Marketing Plans for Career Training Schools
PRICING
Simple pricing based on how many enrollment priorities you need to support.
Choose the right plan for your school’s enrollment goals
These marketing plans are designed specifically for career training schools, including trade schools and allied health programs.
Foundations
For schools focused on launching or stabilizing one core enrollment program or location.
$1500
Starting from $1,500
/month + 15% of ad spend
/month + 15% of ad spend
Foundational SEO
Performance reporting
Google Ads Management *1 priority
Meta Ads Management *1 priority
Expanded SEO Coverage
Automated Email Nurturing Campaigns
Growth
For schools ready to promote multiple programs or locations at the same time.
$2000
Starting from $2,000
/month + 15% of ad spend
/month + 15% of ad spend
Foundational SEO
Performance reporting
Google Ads Management *3 priorities
Meta Ads Management *3 priorities
Expanded SEO Coverage
Automated Email Nurturing Campaigns
Scale
For schools managing several active enrollment priorities and ongoing demand.
$2500
Starting from $2,500
/month + 15% of ad spend
/month + 15% of ad spend
Foundational SEO
Performance reporting
Google Ads Management *5 priorities
Meta Ads Management *5 priorities
Expanded SEO Coverage
Automated Email Nurturing Campaigns
*Enrollment priorities may include programs or locations.
Frequently Asked Questions
What’s included in the onboarding process?
Each tier includes a structured onboarding and setup process. We review your current website, search visibility, ad accounts, and identify your biggest opportunities. We’ll then develop your custom strategy and begin implementation within the first 30 days.
How long does it take to see results?
Timelines vary based on competition, market demand, and your starting point. Some improvements, like conversion and ad performance, can happen within the first 30 days. SEO gains typically build over several months, with meaningful momentum often appearing between months 3 and 6.
What’s the minimum commitment?
We require a 3-month minimum commitment. Enrollment marketing needs time to generate signal, learn, and improve. Most schools see the strongest progress after the initial ramp-up period.
How is this different from hiring an in-house marketer?
Hiring in-house usually means one generalist. Our plans give you access to a coordinated team covering SEO, paid ads, and enrollment-focused strategy without the overhead or management burden.
Is there a setup fee?
No. Your monthly investment covers onboarding, initial setup, and ongoing optimization. If significant website repairs or redesign work are needed, those are scoped and priced separately.
Do you require a minimum ad spend?
We don’t set a fixed minimum ad spend because it depends on your market, enrollment priorities, and goals. We’ll recommend an ad spend range that makes sense for your situation.
Do you build or redesign websites?
We manage and optimize existing sites for enrollment. If your site needs significant redesign or development work, we scope that as a separate one-time project.
Can we upgrade or downgrade tiers?
Yes. As your enrollment needs change, we can adjust tiers to match the number of priorities you want to support.
Who owns the ad accounts and data?
You own all accounts and data. We manage and optimize them on your behalf.